The New Vessels:
The New Language of Marketing 2.0 By Sandy Carter
An online chapter from Sandy's new book!
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IBM SOFTWARE SALES VETERAN TO RETIRE
"Mark Ouellette, vice president of worldwide business partner sales in IBM (NYSE:IBM)'s software group, will retire next month after 32 years with the company, an IBM spokeswoman confirmed Monday.
Sandy Carter, currently vice president of SOA and WebSphere marketing, strategy and channels, will take over Ouellette's post effective May 15, the spokeswoman said...."
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AUD HOSTS IBM VICE PRESIDENT SANDY CARTER
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“Measuring the social
success depends on how social media serves other campaigns”
“The value of social media as a marketing tool continues to garner lots of buzz, but measuring its effectiveness remains a work in progress. The first thing I learned about social media is that, all by itself, it doesn't yield the results I wanted,” said Sandy Carter, VP-service-oriented architecture and WebSphere marketing, strategy and channels at IBM. “My best results were in feeding social media into the marketing mix.”
Carter, author of the just-published “The New Language of Marketing 2.0” (IBM Press, November 2008), uses social media—those Internet- and mobile-based sites or tools that allow users to share and discuss information—to serve other types of campaigns. For example, Carter has used the microblog service Twitter to create excitement about, and build attendance at, about 100 IBM-hosted events around the world……”
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http://www.btobonline.com/apps/pbcs.dll/article?AID=/20081208/FREE/312089948&SearchID=73338447989451
Sandy Carter Q & A on Web Pro News (12/08/2008)
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IBM Press™ Releases The New Language of Marketing 2.0
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Selling SOA to the CEO
By Sandy Carter
SearchWebServices January 21st, 2007
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What is an ESB and do you really need one?
By Sandy Carter
ComputerWorld February 13th, 2006
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Is your SOA stuck in Groundhog Day?
By Sandy Carter
SearchWebServices February 1st, 2006
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SOA Manufactures Sucess For The Supply Chain
By Sandy Carter
Business Integration Journal July / August 2006
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